BuzzFeed has been criticized for revealing the identities of the Bored Ape Yacht Club founders.

BuzzFeed journalist Kathy Notopoulos revealed the identities of two of the four co-founders of the Bored Ape Yacht Club (BAYC) NFT collection under the pseudonyms Gordon Goner and Gargamel.

According to Notopoulos, the two are Florida natives – a 32-year-old Greg Solano and 35-year-old Wylie Aronow.

The journalist studied publicly available information about the Yuga Labs – the company behind the collection. It turned out that the firm was registered at an address associated with Solano, other entries led to Aronow.

Yuga Labs CEO Nicole Munir confirmed the information.

Both co-founders of BAYC classified the incident as doxing (the act of disclosing personal information online without consent). Solano reacted to the release of his identity to the public with the simple tweet: “Got doxxed against my will. Oh well.”

Both compared the Web 2.0 world to the Web 3.0 space where you can keep your privacy behind a pseudonym, the reaction of the community was harsher – the article has deemed an invasion of privacy.

Popular podcaster Cobie called the post “typical BuzzFeed garbage” that deanonymizes people “for clicks and ad revenue.”

According to Founders Fund vice president Mike Solana, it is “disgusting” to reveal people’s identities under the pretext that it is “some kind of huge sensation.” They are “literally cartoon monkeys,” he added.

Rapper Snoop Dogg, known in space as NFT collector Cozomo de’ Medici, felt that the journalist put the BAYC co-founders in danger:

“Reporter @katienotopoulos has just made two innocent men and their families targets for kidnapping & armed robbery.

You may think I am being dramatic, but I absolutely am not. Doxing a crypto whale is an open invitation to criminals to attack. What a disgusting clout chaser.”

Snoop Dogg

Techmeme founder Gabe Rivera expressed the opposite opinion, describing the BuzzFeed article as standard business journalism.

Solano and Aranou, who came up with the concept of rich monkeys living in a club in the swamps, teamed up with two engineers for the release of BAYC. The co-founders under the pseudonyms Emperor Tomato Ketchup and No Sass took over the technical part. Their identities are unknown.

The BAYC collection has a market capitalization of around $2.8 billion, with the cheapest NFT of the collection valued at over $280,000.

Yuga Labs receives income from initial token sales, as well as 2.5% royalties from subsequent transactions.

Earlier it became known about the company’s plans to attract funding from Andreessen Horowitz and other venture investors with an aim to reach a valuation of $4-$5 billion.

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