Football brands and clubs with massive global fan bases have been exploring NFTs as a way of generating income and increasing fan engagement.FC Barcelona, one of the biggest football clubs in the world, canceled a marketing agreement with NFT marketplace Ownix which operates on the Ethereum blockchain. The main reason for this decision was the arrest of a consultant for the NFT marketplace – Israeli crypto mogul Moshe Hogeg.
Moshe Hogeg was reported to be involved in financial fraud, more specifically involving cryptocurrencies and assault charges. Publications reported that Moshe Hogeg had ties with Ownix.
FC Barcelona made a statement on their website, that said: “In light of information received today that goes against the Club’s values, FC Barcelona hereby communicated the cancellation of the contract to create and market NFT digital assets with Ownix with immediate effect.”
Though Ownix made a comment after the club’s statement that the incidents happened years ago and that they terminated its consulting agreement with Hogeg, also they mentioned Moshe Hogeg as just an external advisor.
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