It is no surprise that pop culture is adopting the newest trends like cryptocurrency and non-fungible tokens. Apparently, the famous Hello Kitty, which is everyone’s favorite “cat” which is not actually a cat, but a little girl is no exception. 

Sanrio and NFT company Recur are partnering so fans can buy and trade Hello Kitty digital collectibles. Users will be able to purchase the Hello Kitty NFTs using their credit or debit cards in U.S. dollars or in cryptocurrency.

It is reported that there is going to be an entire Hello Kitty world of many collectibles. Though Hello Kitty will be the only character that will become an NFT.

“To explore this new and innovative business is for us a big challenge,” “For Sanrio, stepping into the NFT space adds a new way of being part of contemporary culture and provides our fans a new way to enjoy our brand.” – said Silvia Figini, the COO for Sanrio’s EMEA, India and Oceania regions.

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