The crypto art craze brought many prominent players to use their celebrity to create, promote and make money on NFT’s.
NFTs, or non-fungible tokens, have allowed artists to sell their digital work for thousands and even millions of dollars. It’s easier to seize a one billion dollar industry when you already have a substantial following.
Here is a selection of top ten celebrities joining the NFT trend and creating something of their own:
Read more: What is an NFT?
Paris has been dictating all the major trends since the early 2000s. From her embracing Y2K fashion to inventing a selfie, the socialite always seemed to be one step ahead. In collaboration with designer Blake Kathryn, Hilton created three art pieces. “Hummingbird in My Metaverse,” “Legend of Love,” and “Iconic Crypto Queen” are currently auctioned on Nifty Gateway. Hilton successfully sold the entire collection for just over a million dollars. She has introduced two new real-life pets, “Crypto Hilton” and “Ether Reum,” which are a continuation of Hilton’s NFTs obsession. When asked about why Hilton is embracing the NFT craze, the young entrepreneur stated that she dreams at night of future projects, artists, and even metaverses, praising its democratization of art.
Another 2000s pop icon and a good friend of Paris, Lindsay Lohan has embraced NFTs. She loves the ability of NFTs to enable better copyright claims for creators on their works. She has released her first single in a year titled “Lullaby”. The NFT is an exclusive collaboration with Lohan and DJ Manual Riva. The electronic song, and its accompanying visuals of an animated Lohan and butterflies, was auctioned off for $85,000 on FansForver. Lohan has also sold an NFT of now broken up EDM duo Daft Punk for $15,000. Lohan stated that the sale is “history in the making”. She predicts that the future of entertainment will be rooted in crypto, NFTs, and blockchain becoming the norm.
Musician Grimes is often regarded for her exploration of synth-pop and experimental pop, art, and alien-like cosmetics. The singer, who is in a relationship with technology entrepreneur Elon Musk, embraced the futurist nature of NFTs and sold 10 pieces of digital art, with some having thousands of copies and some being one-of-a-kind, on Nifty Gateway. Her art exploring the imagery of other planets, futurist technology, ruin, and winged-cherubs, earned Grimes around $6 million in less than 20 minutes, with her highest-selling piece, “Death of the Old,” selling for nearly $389,000.
For better or for worse, the SpaceX founder remains a massively influential person in the crypto (and to a lesser extent) NFT space. Just as his tweets have been found to directly impact the price of Bitcoin, his discourse around the non-fungible ecosystem effortlessly becomes the hot topic within the greater NFT community.
Snoop Dogg announced in late March 2021 his first NFT collection titled “A Journey with the Dogg,” which is the culmination of the rapper’s early memories combined with the medium of NFTs. With eight pieces available in limited quantities, including the original track “NFT,” “Snoop Doge Coins,” “Diamond Joint,” and “Deez Nuts,” the enduringly popular rapper stated that his art is a look into the life of a “young Snoop.”
Commenting on the rise of crypto art, Snoop Dogg has stated that throughout his decade-spanning career, he has seen modern technology progress from analog to digital and that he is eager to explore the new digital sphere and connect with his fans. The globally recognized innovator and entrepreneur additionally stated that he was excited about the concept and that he believes that the technology will change the way artists do business. The drop lasted a limited 48 hours, with Snoop Dogg earning over $100,000 for just one of the pieces sold.
Legendary skateboarder Tony Hawk decided to add his twist to NFTs. He auctioned off a video of himself performing a trick on the Ethernity Chain. His performance of the 540-degree Ollie, sold as “The Last Ollie” the skateboarder will ever do. The clip is a direct reference to his first Ollie 540 from 32 years ago. While we do not know how expensive the NFT will be, being so intimately close to Hawk, we anticipate for it to fetch a high price.
In late April, Eminem shared his first NFT collection titled “Shady Con”. The NFT took the form of a digital festival, that gave fans a chance to own the collectible on Nifty Gateway. The otracks, including original instrumental beats the rapper created, dropped before the limited edition festival. Eminem stated that his love for collectibles when he was young didn’t have a market and he is happy to recreate some of those collections.
Supermodel Kate Moss joined the craze, delivering something completely new: a video of herself sleeping. “Sleep with Kate,” which gives an intimate look at the model, illustrates how crypto art and digital ownership can empower women. After, Moss made $17,000 from the NFT and donated the proceeds to nonprofit organization Gurls Talk.
Read more: How to sell an NFT for a pretty penny?
One of the most prominent stories of celebrities using the power of NFTs, Emily Ratajkowski auctioned off an NFT titled “Buying Myself Back”. This was a successful attempt to reclaim the Instagram photo of herself artist Richard Prince appropriated for his “New Portraits” series in 2014. At the time, the model and her boyfriend paid $81,000 for Prince’s copy of her image. Ratajkowski auctioned off her NFT, a composite image of the model standing in front of the blown-up Richard Prince Instagram post in her living room. The model reclaimed the power of owning her image, and profit from it. As she explained: “To me, this digital marketplace is a way to communicate this specific idea that couldn’t exist differently.”
Read more: World’s Top 10 Most Expensive NFT items
Finally, let’s talk about the torchbearer of modern-day democracy. The person who reminded us of the value of privacy and fought for all of us. Edward Snowden sold his NFT, “Stay Free”, for 2224 ETH or $7.17 million as of the time of publication. Snowden donated the money to his Freedom of Press Foundation.
Read more: Why are some NFTs worth millions?